Global retail & trade · India · United Arab Emirates

Commerce, technology
and services.

xCtra GlobeCo operates 8 business units across India and the UAE — building consumer brands, moving goods across borders, engineering software, and running platforms in property, sport and fitness.

Business units
8Business units
Operating markets
2Operating markets
Retail sales channels
5Retail sales channels

What we do

8 units, 3 disciplines

Each unit runs its own P&L and its own operating model. They share the same corridors — India and the UAE — and the same asset-light posture.

Commerce & Trade

GlobeCo Retail

Own-brand retail across marketplaces and D2C

We build and operate consumer brands end to end - product development, listing and content, pricing, advertising and customer service - across regional marketplaces and our own D2C storefronts.

Explore Retail

Sourcing

Supplier discovery, sampling and quality control

Identifying and qualifying manufacturers, running sampling cycles, and holding production to a written specification - the same discipline behind our own 180-200 GSM combed cotton programme.

Explore Sourcing

Exports & Imports

Cross-border trade between India, the UAE and the GCC

Documentation, customs and duty handling for cross-border movement of goods, including India-UAE corridors and onward GCC distribution.

Explore Exports & Imports

Technology

Mobile & Web Apps

Cross-platform product engineering

Design and engineering for customer-facing applications across mobile and web - from a first release through to the operational tooling that keeps it running.

Explore Mobile & Web Apps

Cloud & AI Services

Cloud infrastructure and applied AI

Cloud architecture, migration and managed operations, together with applied AI work - retrieval, automation and decision support built on top of a client’s own data.

Explore Cloud & AI

Platforms & Franchises

Real Estate Platform

Property listings and transaction support

A platform connecting buyers, tenants and property owners, with listing management and transaction support for residential and commercial property.

Explore Real Estate

Sports Platform

Venue booking, leagues and community sport

A platform for amateur and community sport - venue discovery and booking, league and fixture management, and tools for clubs and coaching groups.

Explore Sports

Gym Franchises

Fitness franchise development and operations

Developing and supporting fitness franchises - site selection, fit-out standards, equipment sourcing and the operating playbook a franchisee runs day to day.

Explore Gym Franchises

Markets & sales channels

Two markets, one corridor

Where GlobeCo Retail sells in each market: marketplace listings, plus our own D2C storefront in India. These channels belong to the GlobeCo Retail unit.

India

Trades in INR · Domestic distribution and export origin

Amazon.in

India marketplace listings, FBA and seller-fulfilled

Flipkart

India marketplace listings and fulfilment programmes

Shopify

Own-brand D2C storefront for the India market

United Arab Emirates

Trades in AED · GCC distribution hub and re-export base · Marketplace-first — no D2C storefront

Amazon.ae

UAE marketplace listings and regional distribution

noon

UAE and wider GCC marketplace coverage

How orders are fulfilled

Asset-light fulfilment through marketplace programmes

xCtra GlobeCo does not own, operate or staff warehouses. Stock is consigned into the marketplaces’ own fulfilment networks — Amazon and Flipkart in India, Amazon and noon in the UAE — so capacity scales with demand and carries no fixed warehousing cost.

For the full auditor-facing statement — fulfilment model by market, carrier arrangement and verification contact — see Fulfilment & Logistics Partners in the footer.

No warehouse, no fixed cost
Storage and dispatch happen inside the platforms’ networks. We are a seller on them, never a logistics operator.
SKU-level allocation
Every order is fulfilled against a specific SKU at a specific fulfilment centre, which is what makes stock reconcilable.
Dispatch handled by the platform
An order placed on a marketplace is picked, packed and shipped by that platform from stock already consigned to it, and the tracking reference comes back to us.
Auditable by the platform’s records
Because the facilities are the platforms’, inventory and dispatch records sit with them. Our compliance statement points auditors to that relationship rather than claiming it as our own.

Work with us

Partnerships and enquiries

We work with manufacturers seeking distribution in India and the GCC, marketplace teams, technology and cloud clients, and 3PL providers with capacity in either market. Auditors requesting fulfilment records should use the compliance contact in the footer.